Author – SendInBlue
What is email marketing? Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty or communicating important information. It’s a form of direct marketing that, in the past, was commonly used to target mass groups of people. However, modern email marketing is based on the principles of consent, segmentation, and personalization.
Email marketing is the most profitable direct marketing channel, capable of generating up to 30 times your initial investment. This makes it a key pillar of any digital marketing strategy.
Failure to include email marketing in your digital marketing strategy would be unwise given the potential ROI at stake.
In this article you will learn:
- What are email marketing and the business goals it can help you achieve?
- How to get started
- Different types of emails
- Legal requirements and other aspects to consider
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